Traditional media for retailers, these vectors of the 20th century are still very powerful nowadays. Usually called BTL, they are all kind of paper printed promotional offers. The debate is open on their ecological footprint but economic reality has pushed back all the retailer who have tried to abandon them.
The media leader in the promo leaflet, or circulars. Available at the entrance of the store or distributed in the mailbox, it is sometimes generating more than 30% of the turnover. Then we also can not forget posters and billboards.
The promo leaflets are used by all retails format (Hyper and Supermarkets, Discounters, Convenience, DIY, Electro, Wholesalers, Pharmas, Drugstores). All of them are daily collected and registered in our survey tool. This means 48 millions of promotions done by about 1000 retails chains with 8 millions SKU!!!
Each promotion is stored with the finest granularity available on the market.
The price glocalization goes till the stores address (300 000 addresses weekly updated).
The promo pressure rating of every single promotion is calculated with 5 independents KPI.
Perfect tools for marketers, it combines local visibility for operative marketing and global aggregate vision for strategists.
