A unique solution to measure correlation 's evolution between Nielsen's or Kantar's market shares....
Hipercom's voice shares. Everything that is measured can progress and improve, the voice shares of.....
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What do you answer; When the board asks you "What is your category share of voice ?"
brand's marketers and category managers must know the effectiveness of their promotional actions; in one word:
How many weighted methods, to measure the retail promotional pressure, exist? 48
(All combining the number of pages in catalogs; the number of photos, the number of SKU, the number of stores covered and many other available indicators.) How do you find yourself in this multitude?
