A unique solution to measure correlation 's evolution between Nielsen's or Kantar's market shares....
Hipercom's voice shares. Everything that is measured can progress and improve, the voice shares of.....
List of blog entries
How to correlate the promotion share of voice; calculated by Hipercom and......
the market shares of Nielsen or Kantar? For more than 10 years, users of the multi-channel promotional monitoring solution Hipercom have found a methodology, logical and adapted to their business model, to compare their.....
What do you answer; When the board asks you "What is your category share of voice ?"
brand's marketers and category managers must know the effectiveness of their promotional actions; in one word:
Promotional printed BTL! Is there a common measure that fit retailers and suppliers perspectives?
The measure of the effectiveness of a promotional catalog is an unending debate among retailers and producers. The participation in the costs of promotional catalogs has become a mandatory factor set up by ....
