To be picked by an online shopper, your SKU should be present on the e-store's digital page !
A fallacy will you tell me? Not so much. A picture disappears from a pager with just a few lines of HTML coding.....
List of blog entries
What do you answer; When the board asks you "What is your category share of voice ?"
brand's marketers and category managers must know the effectiveness of their promotional actions; in one word:
How many weighted methods, to measure the retail promotional pressure, exist? 48
(All combining the number of pages in catalogs; the number of photos, the number of SKU, the number of stores covered and many other available indicators.) How do you find yourself in this multitude?
Is the participation in marketing costs for promotional leaflets always weighted with the size of the coverage?
The manager of the promotional budget constantly needs to know precisely the correlation between costs and...
