List of blog entries

Briefly put, mobile wallets help the connected shopper keep track of items they usually carry with them, but need to find a single spot for: things such as offers, loyalty cards, tickets, boarding passes and gift cards. A kind of a location-sensitive shopping concierge, it is also a better way to organize for consumers. Shoppers put their offers and loyalty cards into their mobile wallets, and the phone-based technology does the rest. They approach their favourite retail stores, and the information they need – stored in their mobile wallets – automatically appears on their phone’s home screen. Not only does this ...

GDS is no longer just a vision. It is an existing business practice, with rapidly growing adoption. The ability to share consumer data, rather than simply collect it, creates much of its value in the marketplace. According to a recent study, the data-driven marketing services industry in the USA was worth a staggering $156 billion in 2012. A fundamental building block for a collaborative supply chain, GDS provides real business benefits from which trading partners will equally benefit. In the world of data-dominated decisions, GDS is necessary to provide a foundation for future collaborative commerce.

According to recent studies, 29% of mobile users have made a purchase with their phones. By the end of this year, mobile commerce sales will have grown 67 percent, reaching $25.4bn. Market leaders like eBay and Amazon have already seen amazing results from their investment in mobile commerce this year, and many more are getting ready to beef up their mobile presence in order to catch up. With mobile rapidly turning into the fastest growing platform out there, smartphones and tablets are now hugely important for e-commerce both in terms of traffic and conversions. Smartphone penetration in the UK ...

The French marketing agency firmly believes that connected glasses will shape the future of retail. Prototype built in the partnership with a French giant Intermarché has been already tested in one of the retailer's supermarkets, using Vuzix glasses and an Android app.