List of blog entries

This year's horsemeat scandals accentuated the lack of traceability. The discovery of horsemeat in "beef" lasagna sold by a European frozen food conglomerate revealed the uncertainty surrounding the production of frozen meals. Concerned about the safety of purchased food products, shoppers now seek traceable food. Moreover, seven out of ten businesses have welcomed regulation that places emphasis on provenance and food sustainability. Customers are concerned about food quality and safety and exporting companies are facing growing international pressure to prove that its food exports are safe to eat. Traceability is a global concern for all manufacturers.

Over the past couple of decades, this artificial view of the physical world, known as augmented reality, evolved from a scientist's whim to a part of daily life. Defined as a false view of the world, AR is created by computer-generated images, in real time. From Morton Heilig's "experience theatre" invented in 1962 to augmented reality supermarkets soon to be introduced in China, AR has evolved tremendously throughout the years, fast becoming one of the pillars of modern retail and advertising. Coupled with emotion analytics, it becomes a powerful weapon in the fight for consumers.

Website makeover, PPC advertising, new product descriptions-there is a number of ways to boost online sales and increase customer retention. Some of these strategies may prove to be successful, yet none of them produces such impressive results as 360 product spin photography. A survey conducted by UK-based online imaging specialists SpinMe reveals that the most effective tool for improving sales and reducing returns is 360 spin and 3D imaging.

The concept of fixed costs is a relatively recent phenomenon. Centuries ago, prices of goods were negotiated face-to-face between a buyer and a seller. Uniform prices were born at the same time as railroads and canal systems, which allowed for wider distribution of products. But pricing is on the verge of a new revolution. Given current market circumstances and economic factors, marketers of the future will offer special personalized deals, with prices calculated in real time for every purchase.