Retailers of the digital age go vintage. Surrounded by new apps and cutting-edge techs, they still appreciate the value of a good old print catalogue. While Millenials may be surprised that such a retro tool even exists anymore, the printed piece is yet another touchpoint with the customer and as such must not be ignored. After all, it drives consumers to both Web and stores.
If you ever watched your favourite TV series and wondered where the characters' outfits or cars came from and with what price tag, you are in for a pleasant surprise. Apparently, it is just a question of time until you get access to this kind of information and are able to buy these items on the spot. Soon all Internet and interactive TV users will be able to purchase products that they see on a screen with just one push of a button.
Obtaining marketing information through facial expression could be the next big thing in advertising. It may help to avoid so-called zombies, i.e. logos, images or taglines on packaging that shoppers subliminally dislike or simply ignore. Resembling a bulky pair of specs, a device called an eye tracker can record the user's eye movement, revealing the spots where the person's gaze stays for longer or is rapidly averted in disgust or confusion. Next big step? Development of mainstream consumer gaze technologies for real-life users.
Last 25 years saw retail undergo massive changes. Almost every aspect of the process, whether it concerned customer-facing operations or inventory systems, was redefined and re-invented owing to innovative solutions. CNBC created a ranking of 200 geniuses of retail from all over the world and across all business segments. Here is a small selection of top icons of retail.
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