Have you ever wondered why social media giants use blue as their primary branding colour? Or why is magenta the favourite colour of florists and designers? It all boils down to the psychology of colour. Whether inspiring communication or reflecting a creative flair, colours can be powerful allies for retailers.
Wearable technology, such as smart watches and glasses, is expected to become an all-important component of a shopping experience for consumers in the next couple of years. With smart watches and glasses considered some of the hottest gadgets in the consumer market, the adoption of these high-tech solutions rapidly increases. Can retailers successfully include wearable technologies into a multi-channel marketing mix?
As many consumers still choose to browse in-stores and then purchase online, physical shops are feeling the heat from online retailers. But are offline businesses right to dread the infamous "showrooming effect"? Not so much. It seems that a reverse trend is gathering strength. A glimmer of hope for in-store retail, webrooming is currently shifting the opportunity back to the brick-and-mortar stores.
While the boundary between online and offline shopping universes is rapidly disappearing, retailers avail themselves of a number of digital solutions to boost the offline shopping experience. Consequently, digital technologies presently affect an impressive 36 percent of in-store retail sales. If that was not enough, this number is expected to hit a whopping 50 percent of in-store sales by the end of this year.
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