3D printing for masses is no longer a sci-fi concept. Pretty soon all consumers will be able to print out a teapot, towel holder or an ashtray at home instead of making a trip to a supermarket. While this is great news for consumers, stores fret about their shrinking profits. But is a 3D printer a threat to retail or, quite the contrary, a brilliant opportunity?
In a never-ending battle for bigger sales and a larger market share, marketers and retailers keep on thinking what strategy to adopt to boost their brands. Times are tough and retailers are desperate for tips to spend their limited resources in the most effective manner. That is especially true when it comes to a key element in any retailer's array of tools designed to drive customer traffic, otherwise known as promotions.
As the number of shoppers in brick-and-mortar stores is rapidly shrinking, supermarkets start to lease some of its space to coffee shops or fitness clubs. Could that be an effective anti-crisis measure? Given that more pessimistic forecasts talk about a whopping 60 percent of groceries to be purchased online by 2030, supermarkets must work out a really good survival plan.
You can revamp your website, turn to PPC advertising or produce new product descriptions - all in an attempt to enhance online sales and increase customer retention rates. While many of these methods produce good results, neither of them has ever been as effective as 360 product spin photography. According to a study performed by UK-based online imaging specialists SpinMe, 360 spin and 3D imaging remain unrivalled when it comes to boosting sales.
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