Do all positions of promotional inserts have the same worth?
For more than 10 years the users of ...
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Is my #brand really visible?
Any professional #marketer raises the question of the visibility of his products in the store, but also of its promotions in the media
Is it really equivalent to find your promotion on a left page, among 15 other images.
.. rather than on the cover page with a full-page photo?
What do you answer; When the board asks you "What is your category share of voice ?"
brand's marketers and category managers must know the effectiveness of their promotional actions; in one word:
