In a digitized world, populated with e-connected consumers, wearables and smart devices, good old print catalogue seems a bit of a vieux jeu. Yet some of the world's leading retailers decided to revive the concept in a bid to boost their online sales. Guess what, it actually worked.
The accelerating online revolution is dealing a nasty blow to traditional high street stores as nearly 20 percent of shops in the North of England are empty, which is twice as much as in the country's southern town and cities. The increased presence of retailers at both the ‘value’ and ‘premium’ end of the brand spectrum also have contributed to the general change of the high street landscape.
2014 was the year marked by an unprecedented surge of both online and mobile sales. It was sweat, blood and tears for brick-and-mortar stores which had to buckle down to catch up with e-ventures.
Internet changed everything, including customers' purchasing attitudes. Brick and mortar stores ceased to be the main place-to-go for shoppers who choose online stores instead. In the near future, buying on the Internet is expected to soar to roughly 50- 60 percent of the non- daily shopping. Stationary shops must find new ways to woo consumers.
Send us your number and we will call you back!
