Will tech-studded in-store experience prove to be an antidote to sagging sales figures? In the world dominated by digital devices, Internet of Things and gadget-obsessed Millenials, retailers resort to cutting-edge technologies in a bid to stay in the game.
In-store navigation, customer data analysis and turning loyalty programmes into fun games are expected to dramatically change the retail landscape in the forthcoming years. Check which of the up-and-coming retail solutions works best for your business.
Growing popularity of smart mobile devices has made things easier for retailers. With the arrival of such clever devices as QR codes, Near Field Communication and AR, brands became well equipped to successfully merge offline and online shopping experiences. Truly effective shopper marketing means boosting customer engagement. How to do it better than by applying multiple and diverse channels?
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. As a source of extra revenue, such spontaneous shopping is very desirable for any retailer. Profit generated in this category is worth fighting for. Impulse items are high-margin products which usually do not take up much space - a real godsend for any shopkeeper dreaming of a large profit generated from a relatively small retail surface.
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