Consumers embrace fingerprint scanning and smart mirrors as ‘cool’ in-store technologies, designed to boost the shopping experience. They are less excited by facial recognition software, which they consider ‘creepy’ and invasive.
What can you do in 30 seconds? Prepare some tea? Sneeze? Write and post a comment about this article? The truth is you cannot do much in such limited time, yet it is all you have to attract consumers' attention, reveals a recent study run by YouGov. Luckily, there are some ways to reach consumers with short attention span.
Word-of-mouth marketing attracts more interest from retailers as highly informed and outspoken consumers decide to invest their money into goods that really matter to them. Proven method to boost your business' profitability, WOM is all about fueling conversations and driving passion so that your brand is on everybody's lips.
While retailers double their efforts in a bid to reach out to digital consumers, department stores seem to have ended up at a crossroads where they must choose between adjusting their offering to new shopping patterns or go out of business. Why exactly have department stores lost their charm?
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