The mall foot traffic has been declining rapidly as a vast majority of shoppers prefer online shopping to visits in traditional stores. Social and economic factors play their part in this shift, but the change goes deeper.
Briefly put, mobile wallets help the connected shopper keep track of items they usually carry with them, but need to find a single spot for: things such as offers, loyalty cards, tickets, boarding passes and gift cards. A kind of a location-sensitive shopping concierge, it is also a better way to organize for consumers. Shoppers put their offers and loyalty cards into their mobile wallets, and the phone-based technology does the rest. They approach their favorite retail stores, and the information they need – stored in their mobile wallets – automatically appears on their phone’s home screen. Not only does this ...
Casinos were early adapters, experimenting with scent as they fought to neutralize cigarette and cigar smoke that chased gamers away. They were followed by retailers, increasingly using ambient scents to induce shoppers to stay longer and spend more. Welcome to the world of scent marketing. Beyond just creating a pleasant environment, the nascent scent marketing industry uses fragrance to tap into memory and emotion to strengthen brand identity.
Imagine a world without crime, where state-of-the art technology helps identifying suspicious individuals even before they do something naughty. A bit like Minority Report but without creepy psychics floating in swimming pools. A world where smartphones and technologies used for video game consoles are more efficient in busting perpetrators than your typical donut-munching cop. Sounds futuristic? Well, you will be surprised, but some of these apparently wild ideas have already found their fervent supporters. One of them is Singapore's Ministry of Home Affairs.
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