Providing a seamless customer experience across all channels and devices is what keeps clients happy. Interruptible service, smooth flow of services and frictionless delivery will help you keep your market rivals at bay, while significantly boosting your clients’ loyalty.
Bombarded with digital input, global consumers are getting tired of the connected culture and desperately seek ways to escape the tyranny of their smartphones. Clever brands realize that they must create space for disconnection, too. Adoption of each new digital technology does not always pay off as it may eat into consumers' cherished downtime.
In today’s connected world consumers are increasingly using the Internet, tablets and smartphones to dig up extra product information beyond what is on the label or packaging. Eager to make their customers happy, producers should be concerned about the quality of data that they provide. Besides, without comprehensive product descriptions their businesses will not be legit anymore. From December 2014 manufacturers are obliged to meet new EU trade regulations on product information application in the food industry.
European retail is struggling as a number of industry behemoths and traditional chains consistently fail to impress ever-so-demanding consumers. They missed the first opportunity to hop on the e-commerce bandwagon and now are lagging behind. On top of that, they cannot match their online competitors when it comes to innovating.
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