Linear advertising is taking a back seat as multi-channel, multi-device consumers now dictate the new rules of the retail game. Hyper-relevant personal ads of the future can be tuned with an interconnected user, and work effectively across entire consumer journey.
Offering an in-depth insight into shoppers’ complex motivations, Big Data has become an unquestionable attribute of modern retail. But while data crunching has its obvious perks, listening to what your in-store workforce has to say is of even greater value.
How to entice shoppers in-store and boost both foot traffic and sales? Focus on customer experience, make it fun and unique. Briefly, become a master of retailtainment.
With online shopping being cheaper, faster and more convenient, it is little wonder that retail profits have been shrinking steadily, while more brick-and-mortar stores are closing. That said, conventional stores have at least one advantage over their online counterparts: they give shoppers opportunity to physically interact with the products. But will that be enough to effectively compete against e-commerce?
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