With Gen C of connected consumers now dictating the rules of the retail game, traditional stores seem to have little to offer. The bricks’ perennial argument of “look, touch and feel” is losing power in the face of a growing popularity of showrooming. Should traditional malls be pronounced dead? Or perhaps in-store shopping can be made cool again?
Knowing your readers is key to successful development of a promotional leaflet which ultimately helps boost your sales. Recent survey provides an up-to-date profile of an average fan of digital advertising.
Multiple store closures, a string of bankruptcies and Amazon’s steadily growing market share in apparel are all bad news for America’s brick-and-mortar apparel stores. With retail industry in US recently taking another few blows, shopping malls are faced with a pressing need to re-invent themselves.
One cannot argue with figures and these speak again in favour of promotional leaflets. In France alone, a whopping 80 percent of consumers get promotional flyers each week, while 70 percent claim to leaf through them. Whether in an old-time paper version or a digital format, leaflets do not seem to lose their consumer-pulling power.
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