How do you estimate whether the #promotional communication is too strong or too weak ?
What are the relative positions of your competitors' #shares-of-voice regarding #leaflets, #on-line banners , #on-line store?
List of blog entries
The paper leaflet resists the digital wave
Major retailers are struggling to give up paper, which is very popular with consumers, especially in rural areas. The digital comes in reinforcement.
WHAT’ S IN IT FOR ME? WHY CONSUMERS STILL LOVE LOYALTY PROGRAMMES
77 percent of French consumers participate in at least one loyalty program offered by retailers, reveals the study by Nielsen*. Over half of them declare that they shop more often and spend more in the stores with loyalty program on offer.
GROW YOUR BRAND AWARENESS AND BOTTOM LINE WITH CAUSE MARKETING
Today social responsibility is not a choice; it is a must for companies. Here's the proof: the number of consumers claiming willingness to switch from one brand to another if the other brand were associated with a good cause has soared to 87 percent over recent years. What does that mean for retailers and brands? If their business does not support a worthy cause, consumers are likely to turn to their market rivals.
