Promotional mechanism: the overbid ?
You are responsible for a category and your P&L also depends on the impact of your promotional actions. The trade-off between margin and the "wow effect," is...
List of blog entries
What is the optimum frequency to communicate discounts?
Promotion is done to directly influence the act of purchase, contrary to an advertisement which aims to trigger desire. The promotion will, therefore...
Weighed averages of shopper's opinions for each of your SKUs,
detailed by URL e-store and market place! This is what...
The integrity of the pictures and the SKU descriptions are the guarantee
of shopper trust into brands. Not respecting it is misleading,.....
