How do you estimate whether the #promotional communication is too strong or too weak ?
What are the relative positions of your competitors' #shares-of-voice regarding #leaflets, #on-line banners , #on-line store?
What are the relative positions of your competitors' #shares-of-voice regarding #leaflets, #on-line banners , #on-line store?
Major retailers are struggling to give up paper, which is very popular with consumers, especially in rural areas. The digital comes in reinforcement.
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