List of blog entries

It is so true that #brands and industrialists spend fortunes in merchandisers to visit the shops and watch the facings. How's it going in the new economy?

Yes definitely if it is unlisted or momentarily if it is out of stock. So says  the experience of the #category manager at off-line #store. In the new economy.the image a product can disappear from #e-store page  for a dozen of other reasons:

For any modern company, knowing their #promotional costs and turnover is a pretty easy task: how their efforts increased from one year to another and how this evolution impacted their sales. As for knowing the competitors' #market-shares;...

The greatest fear of a middle manager is to provide its hierarchy with  a report, a study which does not make sense because of inconstancy between #Shares-of-voice, #share-of-web-research, #market-shares