Growing popularity of smart mobile devices has made things easier for retailers. With the arrival of such clever devices as QR codes, Near Field Communication and AR, brands became well equipped to successfully merge offline and online shopping experiences. Truly effective shopper marketing means boosting customer engagement. How to do it better than by applying multiple and diverse channels?
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. As a source of extra revenue, such spontaneous shopping is very desirable for any retailer. Profit generated in this category is worth fighting for. Impulse items are high-margin products which usually do not take up much space - a real godsend for any shopkeeper dreaming of a large profit generated from a relatively small retail surface.
How to seamlessly merge virtual and real worlds to make customer's journey a memorable experience? Hell-bent on finding the answer, the retail industry surprises with new ways of wooing an increasingly demanding consumer. Case in point: Carrefour's smart strip lights that guide shoppers to tailored special offers.
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