List of blog entries

Obtaining marketing information through facial expression could be the next big thing in advertising. It may help to avoid so-called zombies, i.e. logos, images or taglines on packaging that shoppers subliminally dislike or simply ignore. Resembling a bulky pair of specs, a device called an eye tracker can record the user's eye movement, revealing the spots where the person's gaze stays for longer or is rapidly averted in disgust or confusion. Next big step? Development of mainstream consumer gaze technologies for real-life users.

Following a massive success of e-commerce and mobile commerce, insta-commerce has made its way into the hearts of social media-savvy consumers. Proof: the number of brands selling their goods via Instagram and Pinterest is on the rise.

Check out the key developments in the retail landscape swayed by the unstoppable digital tsunami. What do we know about new distribution models which provide a seamless connection between online and offline shopping? Martine Leherpeur trend bureau took a peek into the world of ultra-connected "digital boomers" who are transforming consumer trends.. Here is what they found.

Website makeover, PPC advertising, new product descriptions-there is a number of ways to boost online sales and increase customer retention. Some of these strategies may prove to be successful, yet none of them produces such impressive results as 360 product spin photography. A survey conducted by UK-based online imaging specialists SpinMe reveals that the most effective tool for improving sales and reducing returns is 360 spin and 3D imaging.