List of blog entries

In today’s connected world consumers are increasingly using the Internet, tablets and smartphones to dig up extra product information beyond what is on the label or packaging. Eager to make their customers happy, producers should be concerned about the quality of data that they provide. Besides, without comprehensive product descriptions their businesses will not be legit anymore. From December 2014 manufacturers are obliged to meet new EU trade regulations on product information application in the food industry.

European retail is struggling as a number of industry behemoths and traditional chains consistently fail to impress ever-so-demanding consumers. They missed the first opportunity to hop on the e-commerce bandwagon and now are lagging behind. On top of that, they cannot match their online competitors when it comes to innovating.

The mall foot traffic has been declining rapidly as a vast majority of shoppers prefer online shopping to visits in traditional stores. Social and economic factors play their part in this shift, but the change goes deeper.

Briefly put, mobile wallets help the connected shopper keep track of items they usually carry with them, but need to find a single spot for: things such as offers, loyalty cards, tickets, boarding passes and gift cards. A kind of a location-sensitive shopping concierge, it is also a better way to organize for consumers. Shoppers put their offers and loyalty cards into their mobile wallets, and the phone-based technology does the rest. They approach their favorite retail stores, and the information they need – stored in their mobile wallets – automatically appears on their phone’s home screen. Not only does this ...