Linear advertising is taking a back seat as multi-channel, multi-device consumers now dictate the new rules of the retail game. Hyper-relevant personal ads of the future can be tuned with an interconnected user, and work effectively across entire consumer journey.
By showering millennials with funky mobile apps, loyalty programs and unique buying experiences, retailers do their best to attract digital-savvy, ultra- connected young clientele. But how to be smart about it and woo millennials without turning your back at baby boomers?
Providing a seamless customer experience across all channels and devices is what keeps clients happy. Interruptible service, smooth flow of services and frictionless delivery will help you keep your market rivals at bay, while significantly boosting your clients’ loyalty.
Bombarded with digital input, global consumers are getting tired of the connected culture and desperately seek ways to escape the tyranny of their smartphones. Clever brands realize that they must create space for disconnection, too. Adoption of each new digital technology does not always pay off as it may eat into consumers' cherished downtime.
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