List of blog entries

In a constantly evolving supply chain environment, end-to-end traceability enables visibility, at the same time addressing costly, dangerous recalls and building trust among consumers. Little wonder that the global food traceability market, including tracking technologies, is expected to soar at a CAGR of 8.7 percent, reaching expected revenue of $14.1 billion by 2020. Food traceability is fast becoming a norm for all food producers worldwide as a result of consumer demands and new laws concerning food safety.

Being socially connected is a must for brands, but multiplying accounts on Facebook, Twitter or Instagram does not guarantee that a brand will successfully establish a connection with its audience. To better align with customers, at the same responding to new pressures and expectations, you need more than just any branded content distributed via one marketing channel.

Having already been used on loose produce, GS1 DataBar becomes an open, global standard in 2014. A more flexible and expansive symbol than the traditional UPC bar code, GS1 DataBar will be also used for perishable food such variable-measure meat, seafood and deli products. From now on manufacturers are free to choose which of the available GS1 Barcodes they wish to use on their Point-of-Sale products. Plus, they waste less food.

It has been 40 years since the industry pundits decided to standardise the bar code in order to improve unique product identification for products crossing a traditional point-of-sale. Back then, placing a unique identifier in a bar code and onto a pack of Wrigley’s gum was a real revolution. Nowadays, it does not cut the mustard anymore.