DITCHING THE LABEL: CPG FIRMS MUST CONNECT WITH DIGITALLY EMPOWERED CONSUMERS
At the end of this year, new legislation (the EU Food Information for Consumers Regulation 1169/2011) will come into force. It will require food businesses to provide allergy information on food sold unpackaged in, for example, bakeries and sandwich bars. But there also will be changes to existing legislation on labelling allergenic ingredients in prepacked foods. Regulations aside, consumers also want to have access to reliable food information.