As the number of shoppers in brick-and-mortar stores is rapidly shrinking, supermarkets start to lease some of its space to coffee shops or fitness clubs. Could that be an effective anti-crisis measure? Given that more pessimistic forecasts talk about a whopping 60 percent of groceries to be purchased online by 2030, supermarkets must work out a really good survival plan.
You can revamp your website, turn to PPC advertising or produce new product descriptions - all in an attempt to enhance online sales and increase customer retention rates. While many of these methods produce good results, neither of them has ever been as effective as 360 product spin photography. According to a study performed by UK-based online imaging specialists SpinMe, 360 spin and 3D imaging remain unrivalled when it comes to boosting sales.
Have you ever wondered why social media giants use blue as their primary branding colour? Or why is magenta the favourite colour of florists and designers? It all boils down to the psychology of colour. Whether inspiring communication or reflecting a creative flair, colours can be powerful allies for retailers.
Wearable technology, such as smart watches and glasses, is expected to become an all-important component of a shopping experience for consumers in the next couple of years. With smart watches and glasses considered some of the hottest gadgets in the consumer market, the adoption of these high-tech solutions rapidly increases. Can retailers successfully include wearable technologies into a multi-channel marketing mix?
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