Data's Impact on Retail Customer Loyalty
This week we're reading at concise article from Retail Customer Experience on how data resources available to a business continue to evolve, while the approach to customer loyalty has not.
This week we're reading at concise article from Retail Customer Experience on how data resources available to a business continue to evolve, while the approach to customer loyalty has not.
An interesting article from the December 2011 issues of European Supermarket Magazine on competitor price monitoring systems for the FMCG retail sector caught our eye this week. It looked at the way in which retail buyers can use such price monitoring tools like ours to increase sales and profit margins. From a retailers perspective using them to renegotiate prices with suppliers also.