Last month Friedrich Fuchs, head of Lidl France announced in Paris a new strategy to more than 3000 managers of the brand. The retailer is planning to offer more leading brands, in-store bakery, more space for fresh products. The changes are supposed to be implemented immediately and should be completed within 3 years. The plan is to get out from the hard-discount model without becoming a traditional retailer.
Here is an interesting article on how Tesco increased its sales by 130 per cent in three months in South Korea
The promo leaflet is still the number one in generating store traffic. Retailers agree that it takes a strategic position in their media planning. Yet catalogs lack modernity with archaic design and very expensive process of production.
We stumbled across this excellent post from the Canadian Grocer that we wanted to share with you. Astonishingly the online retail market for Canada is trailing 5 per cent behind the US...and the quickest way to close that gap may lie in France...
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