When do you decide to support a promotion with a promotional mechanism?
Only if the supplier offers it to you? When competitors become ...
...too aggressive?
For more than 10 years the users of Hipercom multi-channel promotion monitoring solution, have become accustomed to knowing the share of promotions that have an additional consumer advantage.
Detailed by category and by the supplier, this KPI allows to follow trends and not to be distanced.
The 2018 study for Eastern Europe and CIS region compared for the category non-alcoholic beverages, the share of promotions supported by an additional mechanism.
Download this case study for free and learn more about the industry practices with communicated discounts. There could be some adaptable tricks to your business. We wish you a profitable read.
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