Are you sure that e-stores, always respect your agreements with prices?
What is your pricing relative position toward your competitors? The control of the online selling price is much more complex than in...
....offline stores.
The speed of reaction, the comparison websites, and the frequency of adjustments make the discipline becoming rocket science has already known in high-frequency finance.
For marketers and category manager the situation is complex.
Some have already opted for the Hipercom multichannel promotional monitoring solution, which allows to follow up the prices evolution for each of their SKUs and benchmark them between several e-stores, on the same synthetic dashboard with 6 other indicators.
The follow-up of the prices is part of the 7 indicators that the e-marketer and the category manager for e-commerce must monitor daily to control their brand value.
Download for free the e-store audit best practices white paper, to learn more.
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