An online shopper spends very short time on a page!
Everything is done for fast reading (user-friendly). In these conditions, the mass effect generates sales, exactly as.....
.... with the store shelves of the offline world.
Lately, our partners had the opportunity to know, thanks to multi-channel promotion monitoring solution, day by day their brand share, broken down by
categories
and URL.
This proactive posture allows them not to wait for sales drop, before asking the why and the how.
Daily, they check whether the balances with their competitor in the category are respected.
The brand share is one of the 7 indicators that the e-marketer and the category manager for e-commerce must monitor daily to control their brand value.
Download for free the e-store audit best practices white paper, to learn more.
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