How to correlate participation to the promotional costs and the coverage of this same promotion?
Since 10 years, users of the multi-channel promotional monitoring solution Hipercom have solved this difficulty thanks to...
the indicator: promo operation.
This is the coherent set of regional and local variations of physical leaflets.
The benefits are immediate: each promotion is valued according to its dissemination It's unstoppable. No duplicates, but no promotions under or over evaluated.
Download the tutorial Introduction to the concept of promotional operation for free, for more information.
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