Is it really equivalent to find your promotion on a left page, among 15 other images.
.. rather than on the cover page with a full-page photo?
For marketers who are concerned about managing their promotional budget, this lack of accuracy is intolerable.
There is a simple method to appreciate the visibility of promotion and discuss it constructively with the media planner.
Download for free the tutorial: "Introduction to the visibility measure", for more information.
Does this post inspire you? Thank you for sharing it.
Do you agree? Disagree? Your experience is valuable,
Please leave a comment
Similar post
How your competitors are maneuvering on the slippery slope of communicated discount rates?
With the help of the Hipercom multi-channel promo monitoring solution, our partners have an aggregated overview of ....
What is your policy in the race for amazing communicated discounts?
All behavioral studies have shown that the consumer is first sensitive to the price, but also losing its rationality when facing discounts. For the same net price, he will.....
Communicated discount : How much ?-30% ; -50% ; -70%? and then what's next?
Promotion is done to directly influence the actions of purchase, contrary to the advertisement which aims to trigger desire. The promotion will, therefore, target the most ......
When do you decide to support a promotion with a promotional mechanism?
Only if the supplier offers it to you? When competitors become ...
Promotional mechanism: the overbid ?
You are responsible for a category and your P&L also depends on the impact of your promotional actions. The trade-off between margin and the "wow effect," is...
What is the optimum frequency to communicate discounts?
Promotion is done to directly influence the act of purchase, contrary to an advertisement which aims to trigger desire. The promotion will, therefore...
Weighed averages of shopper's opinions for each of your SKUs,
detailed by URL e-store and market place! This is what...
The integrity of the pictures and the SKU descriptions are the guarantee
of shopper trust into brands. Not respecting it is misleading,.....
An online shopper spends very short time on a page!
Everything is done for fast reading (user-friendly). In these conditions, the mass effect generates sales, exactly as.....
The daily variations in the search index of each of your brands, based on a
personalized keywords list is accessible in 2 clicks! Test it to measure your brand visibility at each of your online sales networks.
