Where is your brand share better ?
On e-commerce platform pages or at stores' shelves? The visibility of your brand in the store is...
...the result of an agreement, a negotiation, maybe with an economic transaction with the retailer.
The respect of the terms is cross-checked via checks and visits to the points of sales.
In the digital world, everything is identical but much cheaper.
Your brand has a share of presence per category on the e-commerce virtual platform.
This share can change every day because it is much easier to re-organize an HTML page than a store shelve.
This share is probably also the result of an agreement with the e-store management, and you can control it daily from your chair!
Brand share is one of the 7 indicators that the e-marketer and the category manager for e-commerce must monitor daily to control their brand value.
Download for free the e-store audit best practices white paper, to learn more.
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