To be picked by an online shopper, your SKU should be present on the e-store's digital page !
A fallacy will you tell me? Not so much. A picture disappears from a pager with just a few lines of HTML coding.....
Among manipulation error, space optimization, the awkwardness of an intern in charge of the updates, the risks that one, two, several of your SKU disappear during one day; one week or more from the internet page of one of your online distributor, are not inexistent.
Even if there has been no negotiated financial compensation for the referencing service, these incidents are detrimental to your sales.
To measure the magnitude of the damage, you can wait for the accounting results at the end of the quarter, but it will be too late.
There is also the option to monitor the presence index and react immediately because it is as easy to make an image reappear as to make it disappear.
The presence index is one of the 7 indicators that the e-marketer and the category manager for e-commerce should monitor daily for the control of his brand value.
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