Is the participation in marketing costs for promotional leaflets always weighted with the size of the coverage?
The manager of the promotional budget constantly needs to know precisely the correlation between costs and...
...efficiency, the ROI !!
It appears as evidence that participation in marketing costs to cover a region should be lower than to cover the whole of a national network.
But then how to evaluate from how many stores a coverage is national? 100%?
and 100% less one store this is no longer national?
Do we have to invest the same amount for different commercial network covers?
It is necessary to consider each of the physical (made of paper and ink)variations; or rather the whole of these declinations grouped into a set so-called a promotional operation. ?
Download for free the tutorial Introduction to the concept of promotional operation, for more information.
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