How many weighted methods, to measure the retail promotional pressure, exist? 48
(All combining the number of pages in catalogs; the number of photos, the number of SKU, the number of stores covered and many other available indicators.) How do you find yourself in this multitude?
It is however very simple: in 7 questions each retail chain manager can very easily define the method that best suits his business model.
This indicator is a formidable tool: no more room for arbitrary.
The dashboards model reality with the highest level of accuracy and it is simple to control the efficiency of shares of voice versus market share.
Download for free the tutorial about Introduction to the weighting of promotions, for more information.
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