Is it all about metrics?
#Promotion has often been regarded by #retail channels managers as a constraint expenditure, not as an investment. There are even examples of ##retailers who successfully tried to develop a business model without any #promotion.
Under the pressure of cost control, marketing departments are required to calculate the ROI of their costs.
Thus, have been developed methods of calculating the ratings of a TV campaign, the rating of contacts for an outdoor campaign and today the rating of readers; or bouncers of a newsletter, or a Web page.
The promotional paper catalog has not escaped the rule and there are methods of calculating the Promo Pressure and the share of voice.
Download, for free, the tutorial " Introduction to Promo Pressure the effectiveness measure of BTL leaflets", and learn more.
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