What are the #consumers #reviews about your products on the #shopping platforms?
Positive user's #opinions are worth a multi-million advertising campaign.
Nowadays "likes"; "blue thumbs up"; "Stars" are powerful buying prescriptions.
Do you have a clear, current and synthetic vision of what your consumers think?
They leave a lot of traces, information on e-stores and market-place pages.
A gold mine is at your disposal.
The opinion of the users is one of the 7 indicators that the e-marketer and the category manager for e-commerce must monitor daily to control their brand value.
Download for free the e-store audit best practices white paper, to learn more.
Does this post inspire you? Thank you for sharing it.
Do you agree? Disagree? Your experience is valuable,
Please leave a comment
Similar post
How your competitors are maneuvering on the slippery slope of communicated discount rates?
With the help of the Hipercom multi-channel promo monitoring solution, our partners have an aggregated overview of ....
What is your policy in the race for amazing communicated discounts?
All behavioral studies have shown that the consumer is first sensitive to the price, but also losing its rationality when facing discounts. For the same net price, he will.....
Communicated discount : How much ?-30% ; -50% ; -70%? and then what's next?
Promotion is done to directly influence the actions of purchase, contrary to the advertisement which aims to trigger desire. The promotion will, therefore, target the most ......
When do you decide to support a promotion with a promotional mechanism?
Only if the supplier offers it to you? When competitors become ...
Promotional mechanism: the overbid ?
You are responsible for a category and your P&L also depends on the impact of your promotional actions. The trade-off between margin and the "wow effect," is...
What is the optimum frequency to communicate discounts?
Promotion is done to directly influence the act of purchase, contrary to an advertisement which aims to trigger desire. The promotion will, therefore...
Weighed averages of shopper's opinions for each of your SKUs,
detailed by URL e-store and market place! This is what...
The integrity of the pictures and the SKU descriptions are the guarantee
of shopper trust into brands. Not respecting it is misleading,.....
An online shopper spends very short time on a page!
Everything is done for fast reading (user-friendly). In these conditions, the mass effect generates sales, exactly as.....
The daily variations in the search index of each of your brands, based on a
personalized keywords list is accessible in 2 clicks! Test it to measure your brand visibility at each of your online sales networks.
