The most active #online stores are changing #SKU prices, up to 10 times a day,.....
using algorithms that #monitors the #competition; the stocks and the traffic. When a producer or a supplier entrusts his products to an e-store, he quickly loses control of the selling price value. In a sense, as with the offline trade, the retailer has full decision power over the selling price.......
This is the theory of commercial transaction.
However, a brand that seeks to build an image, a positioning on the market, do not wish to always be associated with a waltz of price tags.
In the old world, it was relatively complicated to quickly change prices on a full network of stores.
But the new economy has introduced new rules. The prices can be adjusted by robots in a few seconds.
The follow-up of the prices is part of the 7 indicators that the e-marketer and the category manager for e-commerce must monitor daily to control their brand value.
Download for free the e-store audit best practices white paper, to learn more.
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