How do you estimate whether the #promotional communication is too strong or too weak ?
What are the relative positions of your competitors' #shares-of-voice regarding #leaflets, #on-line banners , #on-line store?
These are two questions among the long list of questions that retailer channels' managers, and suppliers' marketers are asking themelves.
What methodology to apply to build an indicator recognized by all?
How to take into account several impacting factors ?
If these questions seem important to you, look at the tuto Introduction to share-of-voice, and learn more.
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