Can an #SKU disappear from a shelve ?
Yes definitely if it is unlisted or momentarily if it is out of stock. So says the experience of the #category manager at off-line #store. In the new economy.the image a product can disappear from #e-store page for a dozen of other reasons:
A few lines of HTML code is much more "light" than a metallic shelve and pallets of SKU. The consequence is then, always the same; No image = No sales.
The referencing at an e-store or at a market place is subject to an agreement between the seller and the supplier, moreover maybe with an economic transaction.
It is therefore imperative, for the supplier to control, daily the presence of all his SKU in the HTML pages.
The presence index is one of the 7 insights that the e-marketer and category manager for e-commerce should monitor daily for a better brand value control.
Download, for free, e-store audit best practices white paper to learn more.
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