Are all your indicators well aligned?
The greatest fear of a middle manager is to provide its hierarchy with a report, a study which does not make sense because of inconstancy between #Shares-of-voice, #share-of-web-research, #market-shares
The daily marketing teams are loaded with indicators. But how to be sure that they really reflect what we expected .
For more than 10 years the users of Hipercom multi-channel promotional monitoring solution, have taken the habit of dehulling with our analysts the meaning and impact of each weighting.
To discover a method that has proven its worth for several years; look at the tuto Introduction to share-of-voice, and learn more.
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