How your competitors are maneuvering on the slippery slope of communicated discount rates?
With the help of the Hipercom multi-channel promo monitoring solution, our partners have an aggregated overview of ....
List of blog entries
What is your policy in the race for amazing communicated discounts?
All behavioral studies have shown that the consumer is first sensitive to the price, but also losing its rationality when facing discounts. For the same net price, he will.....
Communicated discount : How much ?-30% ; -50% ; -70%? and then what's next?
Promotion is done to directly influence the actions of purchase, contrary to the advertisement which aims to trigger desire. The promotion will, therefore, target the most ......
When do you decide to support a promotion with a promotional mechanism?
Only if the supplier offers it to you? When competitors become ...
