Plummeting profits, shrinking margins and eroding customer loyalty – being a retailer nowadays requires lots of pluck. And while most retailers fully realize the need to change to be able to compete in this disruptive environment, they are often clueless as to how adapt to a new reality.
Music makes part of everyday life of 9 out of 10 French respondents, reveals the study by Mood Media and Sacem. While 71 percent of stores claim to play music for their customers , nearly 33 percent still show some reticence in that regard. This reluctance seems quite surprising, given the fact that in-store music improves the brand’s image in the eyes of an impressive 70 percent of consumers!
The world is going digital, with paper seemingly falling into oblivion. But is print really a thing of the past? A recent study of consumer preferences in the areas where paper competes with digital content revealed that traditional print has not yet lost its powerful appeal.
Retailers who know how to play digital game have long realized that new techs open the door to new business opportunities. Implementation of software applications is no longer optional simply because the future of retail has become inextricably linked to digital savviness. To maintain their presence on the market, retailers have to redefine the ways in which apps are designed and brought into action.
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