The French marketing agency firmly believes that connected glasses will shape the future of retail. Prototype built in the partnership with a French giant Intermarché has been already tested in one of the retailer's supermarkets, using Vuzix glasses and an Android app. 

Inspired by Google Glass, this cutting-edge contraption has a number of consumer-friendly functionalities: in-store navigation, augmented reality to enhance information about products, couponing, transaction. Through a combination of geolocation technology Insiteo and flow promotion, "connected glasses" are likely to transform daily shopping and enhance the consumer experience.

WHICH WAY TO KETCHUP?

The principle is simple: designed by a video eyewear company Vuzix, the glasses are connected to a smartphone via Bluetooth. The smartphone must have Digitas application which sends all information directly to the glasses. Example: using the application, consumers can save their shopping list on a mobile. When customers are already in a store, the glasses will show them the way to the products from their shopping list. With around twenty distance markers dividing the store surface into squares, this in-store "GPS" can locate a sought-after item with a great deal of precision.

SCAN, LOCATE PROMOS, PAY WITH MOBILE

Geolocalisation of products is just one of many perks of shopping with the smart eyewear. What else can this device do for you?
Product scanning: using the front camera, the device scans the code bar and retrieves product information.
Geolocalised promotions: geolocation of the customer, promotions database and the loyalty card data help push personalized promotions based on consumers' preferred products.
Cross selling: By merging an online database and the consumer habits, the device can suggest a recipe to a consumer. The consumer can then add required ingredients to his/her cart.
Checkout: As the glasses are connected with the smartphone and client account, the mobile payment is possible.

GOOGLE GLASS FOR FASHION LOVERS 

A pioneer in smart eyewear, Google Glass has taken a step further. Aware of the intersection of fashion and tech, it tries to woo fashionistas with its new invention: Glashion. From now on, Google Glass wearers and users can buy fashion items that they spot on the go. Via the app (which can be downloaded to Glass now), Glashion allows users to snap a photo of a fashion item that they see on a bypasser or in a store, and then the app queries the ShopStyle API for similar matches. The app will show the same or similar products, and a user either taps to buy or swipes to see more products. If they tap, Glashion will send them an email with the link to the product on the retail site for purchase. Consumers can also use the app to find a store nearby their location that has the product or similar items.
Glashion is great news for all shopaholics who often find themselves snapping photos of items when they are on the go. The difference is that taking a photo of a stranger’s jacket on the street via a mobile can seem intrusive. But using a wearable device like Glass could spare a fashion aficionado potential embarrassment.

Sources: http://www.seebernetic.com; http://digitaslabsparis.com; http://techcrunch.com; http://www.lsa-conso.fr